Sans Normal Jidid 12 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, branding, posters, packaging, sports, assertive, dynamic, sporty, editorial, modern, display impact, forward motion, compact rhythm, modern emphasis, oblique, slanted, compact, crisp, tapered.
A slanted, heavy-weight design with clean, mostly unadorned strokes and subtly rounded joins. Letterforms are compact with relatively short lowercase proportions, giving dense word shapes and a tight rhythm. Curves in C, G, O, and Q read as smooth ellipses, while terminals often taper slightly, producing a brisk, forward-leaning texture. Counters are sturdy rather than delicate, and the overall spacing feels controlled, supporting bold headlines and short bursts of text.
This font is well suited to headlines, titles, and branding where a strong slanted presence adds urgency and impact. It can also work for packaging, promotional graphics, and sports or event communications that benefit from a compact, high-energy typographic texture.
The overall tone is energetic and punchy, with a forward motion that feels contemporary and performance-oriented. Its confident darkness and tight rhythm create an assertive voice that can read as sporty or promotional while still feeling clean and designed.
The design appears intended to deliver a bold, modern italic voice with compact proportions and smooth, rounded construction. Its emphasis on forward motion and dense rhythm suggests use in attention-grabbing display settings rather than extended, quiet reading.
The italic angle is pronounced and consistent across caps, lowercase, and numerals, helping maintain momentum in long lines. Numerals appear robust and clear, with curved forms that match the roundness of the letters and a strong, high-contrast silhouette at display sizes.