Sans Normal Likaj 4 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, contemporary, headline-ready, impact, speed, attention, modernity, branding, slanted, compact apertures, rounded corners, oblique terminals, high impact.
A heavy, slanted sans with broad proportions and a dense, even color. Strokes are thick and largely uniform, with subtly rounded joins and corners that keep the forms smooth rather than mechanical. Counters are relatively tight and apertures lean toward the closed side, giving letters a solid, blocky presence. The overall construction favors simple geometric curves and straight segments, with oblique terminals and a forward-leaning rhythm that stays consistent from caps to lowercase and figures.
Best suited to display typography where the strong weight and slant can carry energy—headlines, posters, sports or fitness branding, and promotional graphics. It can work for short subheads and callouts, but the tight counters and dense color make it less ideal for long, small-size reading.
The font reads fast and forceful, with a forward motion that suggests speed and momentum. Its compact inner spaces and big silhouettes create a confident, competitive tone—more punchy than refined. The mood is modern and direct, aiming for impact and immediacy.
Designed to deliver maximum impact with a sense of motion: a bold, modern sans meant to command attention in branding and editorial display settings. The simplified geometry and restrained detailing prioritize clarity and punch over nuance.
Uppercase shapes are robust and stable, while the lowercase shows a single-storey “g” and compact bowls that reinforce the sturdy, no-nonsense texture. Numerals are similarly weighty and clear at display sizes, with forms that favor bold legibility over delicate detail.