Sans Normal Nogew 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'SST' by Monotype and 'Invisible' by Ronny Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, sporty, no-nonsense, impact, clarity, approachability, modernity, display strength, rounded, geometric, compact, blocky, smooth terminals.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from clean circular/elliptical geometry, while joins and corners are softened rather than sharp, giving counters a slightly squarish-but-rounded feel in places. The overall rhythm is tight and stable, with generous weight and sturdy bowls that keep letterforms clear at large sizes. Numerals match the letters in mass and simplicity, reading as solid, straightforward figures.
Well suited for headlines, posters, and large UI or signage where strong presence and quick recognition are needed. It can also work for branding and packaging that benefit from a sturdy, approachable sans; for longer passages, it performs best in short blocks or callouts rather than extended reading.
The tone is bold and confident with a friendly, contemporary edge. Its rounded construction keeps the weight from feeling aggressive, suggesting an approachable, energetic voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, geometric voice, combining substantial weight with rounded forms to stay approachable. It prioritizes bold legibility and contemporary simplicity for display-forward typography.
In continuous text, the strong stroke thickness and compact spacing create a dense, high-impact texture best used with comfortable tracking and ample line spacing. The design favors clarity and punch over delicacy, making it most effective when scale and contrast (layout-wise) can support it.