Sans Normal Bokeh 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clear Sans' by Positype, 'Santral' by Taner Ardali, 'Bauen' by Tipo Pèpel, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, clean, neutral, contemporary, friendly, functional, legibility, versatility, modern neutrality, clean branding, geometric, rounded, open, crisp, even.
A clean sans with largely geometric construction and soft, rounded curves paired with straight, decisive terminals. Strokes are uniform and steady, with generous counters and open apertures that keep forms clear at text sizes. Uppercase letters feel balanced and moderately wide, while lowercase follows a simple, modern skeleton with single-storey shapes (notably the a and g). Numerals are straightforward and lining, with smooth curves and minimal decoration.
Works well for interface copy, product and brand system typography, and general-purpose editorial layouts where an unobtrusive, modern sans is needed. The open counters and even rhythm also make it a solid choice for signage, dashboards, and slide decks requiring fast scanning.
The overall tone is modern and matter-of-fact, leaning friendly through its round forms and open interiors rather than through overt quirks. It reads as calm and approachable, suited to clear communication without drawing attention to itself.
Designed to provide a dependable, modern sans voice with geometric clarity and friendly roundness, prioritizing legibility and consistency across headings and paragraph text.
The design favors clarity: round letters like C, G, O, and Q are cleanly drawn, and diagonals (V, W, X, Y) are sturdy without feeling sharp. Lowercase punctuation elements shown (i/j dots) appear round, reinforcing the soft geometric theme.