Sans Normal Doram 19 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Transforma' by Fontfabric (names referenced only for comparison).
Keywords: ui text, web copy, editorial, signage, branding, clean, modern, neutral, friendly, airy, clarity, versatility, neutrality, modernity, approachability, geometric, open counters, rounded terminals, generous spacing, crisp.
A clean, geometric sans with smooth circular bowls and softly rounded corners that keep the texture even and uncluttered. Strokes remain consistent, producing a calm, low‑drama rhythm, while the forms favor open apertures and clear counters for readability. Uppercase shapes feel simplified and balanced (notably the round C/O/Q), and the lowercase maintains a straightforward, contemporary construction with a single-storey g and compact, uncluttered joins. Numerals follow the same restrained geometry, with simple, easily scanned forms.
Well suited to user interfaces, product copy, and web typography where consistent shapes and open counters help maintain clarity. It can also serve in editorial settings for headings and short-to-medium passages, and in signage or wayfinding where simple geometry and clean forms aid quick recognition.
The overall tone is modern and approachable, with a neutral, utilitarian voice that feels calm rather than expressive. Its rounded geometry reads as friendly and contemporary, suitable for interfaces and brand systems that want clarity without harshness.
The design appears intended as a versatile, contemporary sans focused on clarity and consistency, using geometric construction and rounded detailing to stay approachable in both display and text contexts.
Round letters (C, G, O, Q) set the visual theme, and the design leans on clean verticals and smooth arcs rather than calligraphic modulation. The sample text shows an even, open color at reading sizes, with punctuation and spacing that keep paragraphs tidy and legible.