Sans Normal Obkaz 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, sporty, impact, approachability, clarity, modernity, rounded, heavy, compact, punchy, chunky.
A heavy, rounded sans with broad curves and large enclosed counters. Strokes are uniform and sturdy, with smooth, circular bowls and blunt terminals that keep the texture dense and highly legible at display sizes. Proportions feel compact and slightly squarish in places, balancing geometric roundness with pragmatic, simplified joins and diagonals.
Best suited for headlines, posters, and short statements where strong presence and clarity are needed. It also fits branding, packaging, and signage that benefits from a friendly but assertive voice, especially at medium to large sizes where its round counters and heavy strokes stay crisp and readable.
The overall tone is confident and upbeat, leaning friendly rather than formal. Its dense color and soft rounding give it an approachable, contemporary feel that reads as energetic and straightforward.
The design appears intended to deliver maximum impact with a welcoming, rounded character—combining geometric simplicity with compact, sturdy shapes to maintain clarity under bold emphasis.
The lowercase has single-storey forms (notably the a and g), reinforcing an informal, contemporary voice. Numerals are wide and robust with ample interior space, and the overall rhythm stays consistent across caps and lowercase, creating a strong, even typographic block in text samples.