Hollow Other Upda 4 is a very bold, normal width, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, playful, rugged, vintage, bold, impact, nostalgia, texture, decorative, tuscan, notched, distressed, poster-like.
A heavy, compact display face with slab-like forms and subtly flared, Tuscan-inspired terminals. The outlines are punctuated by irregular interior knockouts that read like worn paint or carved chips, creating a lively, hollowed texture within otherwise solid strokes. Curves are broad and simplified, counters are tight, and the lowercase keeps a tall, upright stance with sturdy stems and short-looking ascenders/descenders relative to the x-height. Spacing is fairly tight and the texture stays dense even at larger sizes, with consistent decorative cutouts across letters and numerals.
Best suited to large-size display typography such as posters, headlines, event promos, and bold signage where the interior cutouts can be appreciated. It can also work for packaging or logo wordmarks that want a western or vintage show-bill flavor, and for short, punchy labels or price marks when used with generous size and contrast against the background.
The overall tone feels frontier and show-poster influenced—confident, attention-grabbing, and a bit mischievous. The chipped interior details add a handmade, weathered character that suggests stamp, wood type, or painted signage rather than polished modern branding.
Likely designed as an attention-first decorative display face that evokes vintage wood-type and western/Tuscan sign lettering, using interior knockouts to add texture and personality without changing the strong outer shapes.
The internal knockouts vary in shape and placement, giving the font a deliberately irregular rhythm while maintaining consistent outer silhouettes. Numerals match the same stout, decorative construction, making the set suitable for emphatic pricing and short numeric callouts.