Serif Flared Jiva 2 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, magazines, packaging, dramatic, luxurious, assertive, classic, theatrical, impact, editorial, luxury, emphasis, heritage, bracketed, calligraphic, swashy, tapered, crisp.
A bold italic serif with pronounced thick–thin modulation and sharply cut, wedge-like terminals that often flare as strokes exit. The letterforms have broad proportions and a strong forward slant, with crisp, angled serifs and tight, sculpted counters that keep the texture dense. Curves are smooth but taut, while joins and terminals feel chiseled, giving the design a dynamic rhythm and a distinctly engraved, display-oriented presence.
This face excels in short-to-medium display settings such as headlines, pull quotes, poster titles, brand marks, and premium packaging. It can also work for magazine-style editorial titling where a forceful italic serif is desired, but its dense contrast and heavy presence make it less suitable for extended small-size text.
The overall tone is dramatic and premium, with a confident, editorial voice. Its sharp italic movement and high-contrast sparkle evoke classic headline typography—suited to bold statements, luxury cues, and theatrical emphasis rather than quiet neutrality.
The design appears intended to deliver maximum impact through bold italic momentum, sparkling contrast, and flared, wedge-cut terminals. It prioritizes a sculpted, expressive silhouette that reads as refined and authoritative in display typography.
The uppercase reads particularly monumental due to its wide stance and strong inner contrast, while the lowercase introduces more calligraphic motion and teardrop-like stress in bowls and shoulders. Numerals match the same energetic, angled finish, helping maintain a consistent, emphatic texture across mixed-case and figures.