Sans Normal Judip 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Quell' by Underscore (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, modern, punchy, impact, momentum, display clarity, modern branding, athletic tone, oblique, rounded, geometric, dynamic, compact.
This typeface is a heavy, right-leaning sans with rounded, geometric construction and smooth continuous curves. Strokes are robust with subtly tapered joins and a clean, contemporary finish, producing strong silhouettes and crisp counters. Proportions feel slightly compact in the curves (notably in bowls and rounds), while diagonals and angled terminals add a fast, forward rhythm. Spacing is relatively tight for a display-forward texture, and the numerals match the letterforms with similarly full, rounded shapes and firm, simplified details.
It works best for headlines and short display copy where the slanted, heavy forms can deliver immediacy and momentum. The sturdy construction and rounded geometry suit branding systems that need a modern, sporty voice, as well as packaging, event graphics, and promotional materials. For longer reading, it is likely most comfortable when given generous leading and sizing to avoid an overly dense texture.
The overall tone is assertive and high-energy, with an athletic, forward-moving slant. Its rounded geometry keeps it friendly and approachable, while the weight and compact forms make it feel loud, confident, and contemporary. The texture reads as designed for impact rather than quiet neutrality.
The design appears intended to deliver a modern, high-impact sans that combines geometric roundness with a pronounced forward slant. Its simplified shapes and strong weight suggest a focus on clarity at display sizes and a distinctive, energetic presence in branding and marketing contexts.
Round letters like O and Q are near-circular with thickened curves, and many terminals appear angled rather than flat, reinforcing motion. The uppercase forms maintain a consistent, simplified geometry, while the lowercase keeps the same bold, rounded flavor with single-storey-like simplicity in the most circular shapes. The sample text shows strong word shapes at larger sizes, with a dense, graphic color that holds up well in short lines and emphatic phrases.