Sans Normal Rakaz 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Basic Sans Narrow' by Latinotype and 'Eldwin' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, soft, casual, approachability, high impact, display clarity, brand friendliness, rounded, puffy, blunt terminals, compact counters, bouncy rhythm.
A heavy, rounded sans with soft shoulders and generously curved joins that keep the texture smooth and continuous. Strokes end in blunt, slightly pill-like terminals, with minimal contrast and a consistent, filled-in color on the page. Proportions lean wide and sturdy, with compact internal counters (notably in a, e, s, and 8) and simplified construction that favors clarity over sharp detail. The lowercase has a single-storey a and g, a short-armed t, and a generally open, legible rhythm that stays cohesive from letters to numerals.
Best suited to headlines and short bursts of text where its rounded weight and strong presence can carry the layout. It works well for packaging, display branding, storefront or wayfinding signage, and promotional graphics that benefit from a friendly, bold voice. For longer reading, it will perform most comfortably at moderate-to-large sizes with generous spacing.
The overall tone is warm and upbeat, with a slightly chunky, toy-like friendliness that reads as informal and welcoming. Its rounded shapes and soft corners give it a reassuring, low-pressure feel that suits lighthearted or community-oriented messaging.
The design appears intended to provide an easygoing, highly legible display sans that feels soft and personable while still delivering strong impact. Its rounded geometry and simplified forms suggest a focus on approachability and quick recognition in branding and promotional contexts.
In dense settings the tight counters and thick joins can make small sizes feel more compact, while larger sizes emphasize the font’s bubbly personality and strong silhouette. The numerals match the letterforms’ rounded logic, with a particularly full, graphic 8 and softly curved 2 and 3.