Sans Normal Afnam 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Legato' by FontFont, 'Whitney' by Hoefler & Co., 'Niko' by Ludwig Type, 'Agent Sans' by Positype, and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, energetic, attention, motion, impact, clarity, modernity, slanted, rounded, clean, sturdy, open apertures.
A heavy, forward-slanted sans with rounded bowls and smoothly modeled curves. Strokes stay largely even in thickness, with terminals that feel cut cleanly rather than calligraphic, giving the letters a sturdy, graphic presence. Counters are generous and the overall construction is compact and cohesive, with a slightly condensed, athletic rhythm created by the consistent slant and simplified joins.
Best suited to headlines, short bursts of copy, and display settings where impact and momentum matter—such as posters, brand marks, sports and fitness graphics, and bold packaging. It can also work for brief UI labels or callouts when you want a dynamic, forward-leaning voice.
The tone is energetic and assertive, with a sense of motion that reads as sporty and contemporary. Its strong, rounded shapes keep it approachable while still feeling punchy and promotional, suited to attention-grabbing messaging rather than quiet text.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of speed. By combining substantial weight, rounded geometry, and a consistent slant, it prioritizes immediate legibility and strong presence in display typography.
Uppercase forms look particularly solid and signage-friendly, while the lowercase keeps a straightforward, readable structure. Numerals are clear and weighty, designed to hold up well at larger sizes where the slant and curves become a key part of the personality.