Serif Contrasted Ufry 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: magazines, headlines, fashion, luxury branding, posters, editorial, luxury, dramatic, refined, headline impact, premium tone, editorial style, brand distinctiveness, visual drama, hairline serifs, vertical stress, ball terminals, crisp joins, sculptural.
A high-contrast serif with pronounced thick–thin modulation, vertical stress, and extremely fine hairlines. The letterforms are wide and open, with crisp, unbracketed serifs and sharp, clean transitions that create a polished, print-like sheen. Curves are sculpted and taut, counters are generous, and several glyphs show elegant, calligraphic flicks—especially in the S, Q, g, and y—adding movement without turning into script. Numerals follow the same contrast logic, mixing sturdy stems with delicate terminals for a stately, display-led texture.
Best suited for magazine mastheads, fashion and beauty headlines, luxury packaging, and high-end branding where contrast and elegance are the point. It will also perform well in posters and pull quotes, especially with ample whitespace and controlled tracking to let the hairlines breathe.
The overall tone is sophisticated and theatrical, pairing couture-level refinement with a cool, modern sharpness. It reads as premium and editorial—built to feel glamorous, deliberate, and slightly imposing rather than casual or friendly.
The design appears intended as an editorial display serif that maximizes contrast and polish for high-impact typography. Its wide stance, crisp serifs, and sculpted curves suggest a focus on premium branding and headline presence, prioritizing elegance and visual drama over small-size robustness.
The extreme hairlines and needle-like serifs create striking sparkle at large sizes, while tight joins and delicate terminals can visually thin out as size decreases. The rhythm is elegant but attention-grabbing, with distinctive character in a handful of key shapes (notably the Q and the lower-case g) that lends a recognizable voice.