Sans Normal Omdeg 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, punchy, impact, clarity, modernity, utility, brand voice, geometric, rounded, solid, sturdy, compact.
A heavy, geometric sans with broad proportions and largely uniform stroke weight. Curves are smooth and generously rounded, while terminals and joins feel clean and minimally treated, giving the letterforms a solid, contemporary blockiness. Counters are fairly open for the weight, and the overall rhythm is even and steady, with simple, high-legibility shapes and little modulation.
This font is well suited to headlines, posters, and display typography where strong presence and quick readability are priorities. Its wide, sturdy forms also work well for branding, packaging, and signage, especially in layouts that benefit from a clean, geometric voice and a dense, confident typographic color.
The overall tone is modern and direct, with a friendly clarity that still reads assertive due to the mass and width. It feels practical and no-nonsense, suited to communication that needs to land quickly and confidently without looking ornate or theatrical.
The design appears intended to provide a robust, contemporary sans that stays highly legible at large sizes while delivering a bold, approachable personality. Its simplified geometry and consistent weight suggest a focus on clarity, uniformity, and strong visual impact in modern graphic applications.
The numerals and capitals carry the same sturdy, geometric construction as the lowercase, creating a cohesive texture in continuous text. Round letters maintain consistent curvature, and the straight-sided forms emphasize stability and straightforwardness.