Sans Normal Omgek 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Whitney' by Hoefler & Co., 'Quercus Sans' by Storm Type Foundry, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, display impact, approachable branding, modern simplicity, high visibility, rounded, soft corners, geometric, chunky, clean.
A heavy, geometric sans with broad circular curves and softly rounded joins that keep the texture smooth even at very large sizes. Strokes are dense and even, with minimal modulation and compact counters that create a strong, dark typographic color. The uppercase is wide-shouldered and stable, while the lowercase shows simple, single-storey forms and sturdy terminals that read clearly in bold settings. Numerals follow the same rounded, chunky construction, with open, uncomplicated silhouettes and consistent weight.
Best suited for bold headlines, display typography, and branding where a strong, friendly presence is desired. It works well on posters, packaging, labels, and wayfinding/signage, and can add an approachable punch to UI accents or social graphics when used at larger sizes.
The overall tone is upbeat and approachable, pairing a solid, assertive weight with friendly rounded geometry. It feels contemporary and informal rather than corporate, conveying confidence without sharpness or severity.
The font appears designed to deliver maximum impact with a clean, rounded geometric voice—prioritizing legibility at display sizes and a contemporary, approachable personality for branding-forward applications.
The design’s large mass and tightened internal spaces make it especially impactful in short bursts, while spacing appears intentionally generous enough to keep letters from clumping in headline text. Curves dominate the rhythm (notably in C, G, O, S and the round bowls), giving the face a cohesive, smooth flow across mixed-case settings.