Serif Other Ihky 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, assertive, sporty, mechanical, impact, branding, legibility, industrial tone, distinctiveness, rounded corners, ink-trap feel, condensed caps, stencil-like, squared terminals.
A heavy, squared serif design with compact proportions and a deliberately engineered feel. Strokes are broadly uniform with slightly softened corners, creating a blocky silhouette that stays crisp at display sizes. Serifs are short and squared, often reading as bracketless tabs rather than traditional wedges, and several joins show notch-like cut-ins that suggest ink-trap or punch-cut detailing. Counters tend toward rectangular forms (notably in O, D, P, and 0), while diagonals (A, V, W, X, Y) remain sturdy and open. The lowercase is robust and simplified, with single-storey a and g, a firm, flat-shouldered n/m, and a square dot on i/j; numerals follow the same squared, sign-like construction.
Best suited to headlines, short blocks of display text, and identity work where strong silhouettes and high impact are priorities. It can perform well in posters, sports or team marks, packaging, and signage where the squared counters and compact serifs read clearly at larger sizes.
The overall tone is bold and utilitarian, evoking athletic branding, industrial labeling, and mid-century display typography. Its squared geometry and cut-in details give it a confident, mechanical character that feels more engineered than calligraphic.
The design appears intended to deliver maximum impact with a controlled, industrial aesthetic—combining serif cues with squared geometry and notch-like detailing to create a distinctive, branded display voice.
Spacing in the sample text appears tight and purposeful, reinforcing a dense, headline-driven rhythm. The family shows consistent corner treatment across letters and figures, which helps long lines hold together as a cohesive texture despite the decorative notches.