Sans Normal Irde 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, branding, playful, friendly, bubbly, cartoonish, cheerful, friendly impact, playful display, soft geometry, attention grabbing, rounded, soft, chunky, bulky, blunt.
A heavy, rounded sans with inflated, soft-cornered shapes and broad, blunt terminals. Curves dominate the construction, with generous bowls and compact counters that read as pill-like openings in letters such as O, B, and P. Strokes stay fairly even, and many joins are smoothed into continuous contours, giving the alphabet a molded, rubbery feel. The overall rhythm is wide and stable, with simple geometric silhouettes and minimal fine detail, optimized for strong color and high-impact display settings.
Best suited to display applications where personality and impact matter: posters, big headings, packaging, playful branding, and event graphics. It also fits UI labels or stickers when set large, where the soft geometry and thick silhouettes remain clear and inviting.
The font projects a warm, humorous tone—like friendly signage or cartoon title lettering. Its puffy massing and softened edges make it feel approachable and lighthearted rather than formal or technical, leaning into a fun, kid-friendly voice.
The design appears intended to deliver maximum friendliness and visibility through inflated forms, rounded corners, and simple, high-contrast silhouettes. It favors a bold, approachable presence for short phrases and titles rather than extended small-size reading.
In text, the dense interior spaces and very rounded apertures create a bold, poster-like texture; at smaller sizes, counters can feel tight and shapes may merge visually. The figures match the same rounded, chunky vocabulary, supporting a consistent, playful typographic palette across headings and short callouts.