Sans Normal Irme 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, bouncy, chunky, soft, display impact, approachability, playful branding, bold titling, casual tone, rounded, bulbous, heavyweight, high-impact, cartoonish.
A heavy, rounded sans with generously inflated counters and smooth, blobby outlines. Strokes swell at curves and terminals, creating a soft, slightly uneven rhythm that feels hand-shaped rather than strictly geometric. Letterforms are broad and stable, with compact apertures (notably in C, S, and e) and simplified joins that keep shapes bold and cohesive. The lowercase shows a single-storey a and g, round dots on i/j, and a short, sturdy f with a pronounced top and compact footprint; numerals are similarly chunky with rounded bends and tight interior space.
Best suited to headlines, posters, and attention-grabbing packaging where its rounded mass and friendly rhythm can do the work of illustration. It also fits logo wordmarks, product labels, event promotions, and children’s or casual entertainment branding, especially when set with generous spacing and short line lengths.
The overall tone is warm, approachable, and humorous—more like a playful display voice than a neutral workhorse. Its cushioned silhouettes and gentle curvature suggest informality and fun, with a slightly retro, cartoon-title energy that reads confident and upbeat.
The design appears intended as a bold, friendly display sans that prioritizes personality and immediate visibility. Its softened terminals, inflated curves, and compact apertures point toward a cartoon-leaning, approachable aesthetic built for branding and titling rather than continuous reading.
At text sizes the dense weight and small apertures can make long passages feel dark, but in larger settings the shapes remain clear and lively. The design maintains consistent softness across caps, lowercase, and numerals, supporting a unified look for headlines and short phrases.