Sans Normal Ombir 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Urania' by Hoftype, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, friendly, straightforward, utility, high impact, clear signage, modern branding, strong emphasis, geometric, rounded, compact apertures, large counters, clean terminals.
A heavy, geometric sans with broad proportions and a solid, even color. Strokes maintain consistent thickness with minimal contrast, and curves are built from smooth circular and elliptical forms. Terminals are clean and mostly flat, with squared joins and generous internal counters that keep letters open despite the weight. The lowercase shows a single-storey “a” and “g,” a round “o,” and a sturdy, vertical rhythm; the numerals are similarly robust with simple, highly legible shapes.
This font is well suited to headline and display settings where impact and clarity are needed, such as posters, branding systems, packaging, and signage. In longer text it will create a strong, dark typographic color, making it best for short passages, callouts, and interface labels where emphasis is desired.
The tone is confident and contemporary, with a friendly neutrality that feels practical rather than expressive. Its geometric roundness reads approachable, while the dense weight and wide stance give it a strong, assertive presence.
The design appears intended as a modern, geometric workhorse for bold communication—prioritizing immediacy, legibility, and consistent rhythm over delicate detailing. It aims to deliver a clean, contemporary voice that remains readable at a range of display sizes.
The overall texture is consistent across caps, lowercase, and figures, creating a stable typographic block in paragraphs and headlines. Curved letters stay smooth and controlled, while straight-sided forms feel sturdy and slightly condensed in detail due to the heavy stroke weight.