Sans Normal Apkim 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Masny' by Tour De Force, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, product design, signage, brand systems, editorial, neutral, modern, clean, friendly, utilitarian, versatility, legibility, modernity, clarity, geometric, round, open, even, unadorned.
A clean, geometric sans with round bowls and straightforward, mostly monoline construction. Curves are smooth and circular, while terminals are crisp and largely horizontal or vertical, creating an even, steady rhythm in text. Proportions feel balanced between uppercase and lowercase, with clear apertures and simple joins that prioritize clarity over stylistic flourish. Numerals follow the same restrained geometry, reading plainly with consistent stroke weight and tidy spacing.
Well-suited to interface typography, product graphics, and general-purpose branding where a clean, contemporary sans is needed. It also works for editorial subheads and informational layouts that benefit from an even typographic color and high legibility in mixed-case settings.
The overall tone is neutral and modern, with a quiet friendliness coming from its rounded forms and uncomplicated shapes. It communicates clarity and straightforwardness rather than personality-driven quirks, making it feel dependable and contemporary.
The font appears intended as a versatile workhorse: a geometric-leaning sans that stays visually calm, reads clearly, and maintains a consistent, modern texture across both headlines and running text.
The sample text shows stable word shapes and consistent texture across lines, with punctuation and basic symbols sitting unobtrusively alongside letters. The design’s round counters and open forms help prevent the text from looking dense, keeping the color even at display and larger paragraph sizes.