Sans Normal Ekgum 17 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, headlines, branding, packaging, invitations, elegant, airy, refined, fashion, luxury tone, display focus, elegant motion, modern refinement, hairline, calligraphic, crisp, graceful, high-waisted.
A very delicate italic with hairline-thin strokes and pronounced thick–thin modulation. The drawing leans on smooth, rounded curves and open counters, with a consistently rightward slant and sharp, tapered terminals that read as pen-like. Uppercase forms feel tall and spacious with long, sweeping diagonals and minimal interior clutter, while the lowercase maintains a calm rhythm and a relatively modest x-height. Numerals and punctuation follow the same light touch, with elegant curves and thin horizontal elements that emphasize an overall airy texture.
Best suited for editorial headlines, magazine covers, luxury branding, and packaging where its contrast and slanted elegance can breathe. It also works well for invitations and short, styled quotations, particularly when set with generous tracking and leading to preserve its light, refined texture.
The font projects a poised, upscale tone—quietly dramatic rather than loud—evoking fashion editorial typography and refined display work. Its thin strokes and sculpted curves feel contemporary and luxurious, with a slight calligraphic flair that adds sophistication.
The design appears intended as a sophisticated, high-contrast italic for display typography, prioritizing elegance, motion, and a clean modern silhouette over ruggedness or small-size economy. Its streamlined forms and minimal detailing aim to deliver a premium, contemporary feel in prominent settings.
At larger sizes the high contrast and fine joins create a polished, jewelry-like sparkle, while in dense paragraphs the hairline strokes can appear fragile, especially where horizontals get very thin. The italic angle is steady across capitals, lowercase, and figures, giving the text a cohesive, flowing cadence.