Sans Normal Likuw 11 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, compactness, motion, display emphasis, modern branding, slanted, compact, rounded, heavyweight, high impact.
This typeface is a compact, heavy sans with a consistent rightward slant and broadly rounded construction. Letterforms are built from thick, low-contrast strokes with softened corners and smooth curves, producing dense interior counters and strong silhouettes. Proportions favor short, sturdy forms with relatively tight apertures in letters like e, a, and s, while round characters (O, Q, 0) read as solid ovals. The rhythm is blocky and uniform, with simplified joins and terminals that keep the texture bold and continuous in text.
Best suited to short, high-impact settings such as headlines, display typography, posters, and promotional graphics where bold texture is an advantage. It also fits energetic branding applications—sports, fitness, and product packaging—where a compact, forward-leaning voice helps convey motion and confidence.
The overall tone is assertive and athletic, projecting speed and urgency through its forward slant and compact mass. Its rounded shapes keep it friendly enough for consumer-facing work, but the heavy build and tight counters make it feel loud, promotional, and attention-seeking.
The design appears intended to deliver maximum impact in limited horizontal space, using a slanted, rounded sans structure to suggest motion while maintaining a solid, contemporary presence. It prioritizes strong silhouettes and dense typographic color for attention-grabbing display use.
Uppercase characters read especially poster-like, with wide strokes and minimal detailing, while the lowercase maintains the same compact, sturdy feel. Numerals match the letters in weight and slant, giving headings a cohesive, impact-first texture.