Sans Normal Keduk 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'FF Kievit' by FontFont, 'Whitney' by Hoefler & Co., 'Linotype Aroma No. 2' by Linotype, 'Niko' by Ludwig Type, 'Agent Sans' and 'Akagi Pro' by Positype, 'Plusquam Sans' by Typolis, 'Acorde' by Willerstorfer, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, confident, modern, friendly, emphasis, impact, motion, modernity, clarity, slanted, rounded, compact, punchy, clean.
A slanted sans with heavy, even stroke weight and rounded, softly squarish curves that keep forms compact and sturdy. Counters are open but not wide, giving letters a dense, high-impact texture. Terminals are clean and largely straight-cut, while joins stay smooth and simplified for a steady rhythm. Uppercase proportions feel broad and stable, while the lowercase keeps a straightforward, single-storey construction (notably in a and g) with clear, uncluttered shapes.
Best suited to headlines, short statements, and branding where a compact, high-contrast-in-size texture is beneficial. It performs well for logos, packaging callouts, event promotion, and signage where a fast, energetic voice is desired.
The overall tone is energetic and forward-leaning, with a no-nonsense confidence suited to punchy, modern messaging. Its rounded construction keeps it approachable rather than aggressive, balancing strength with friendliness.
Likely designed to deliver a bold, forward-moving sans voice that stays legible at large sizes while projecting momentum and modernity. The simplified, rounded forms suggest an intention to be versatile across commercial display contexts without relying on decorative detailing.
The slant and compact spacing create a strong sense of motion, especially in mixed-case text. Numerals match the letters in weight and roundness, reading as sturdy display figures with consistent color.