Serif Normal Siruh 12 is a regular weight, normal width, high contrast, italic, normal x-height font visually similar to 'Loretta' and 'Loretta Display' by Nova Type Foundry (names referenced only for comparison).
Keywords: book italics, editorial, literary branding, pull quotes, magazine headlines, literary, formal, classic, refined, text emphasis, classic elegance, editorial voice, calligraphic flair, refined contrast, bracketed, calligraphic, sharp, crisp, angled.
A high-contrast italic serif with crisp, bracketed serifs and sharply cut terminals. The strokes show a pronounced diagonal stress and a lively, calligraphic rhythm, with narrow joins and tapered hairlines that create sparkle in text. Uppercase forms are sculpted and slightly condensed in feel, while the lowercase has a traditional, bookish construction with clear entry/exit strokes and compact counters. Numerals follow the same italic, high-contrast logic, mixing sturdy main strokes with fine connecting hairlines for an elegant, flowing line of figures.
Well suited for editorial typography where an italic voice is needed for emphasis, introductions, captions, or quoted material. The pronounced contrast and energetic slant also make it effective for pull quotes, magazine-style headlines, and refined branding where a classic serif italic can add sophistication without losing clarity.
The overall tone is classic and literary, with a refined, slightly dramatic elegance typical of traditional italics. It feels authoritative and cultivated, balancing formality with a fluid, handwritten energy that keeps long passages from looking static.
This design appears intended as a conventional, text-oriented serif italic with elevated contrast and a distinctly calligraphic rhythm. The goal seems to be an elegant emphasis style that remains readable in paragraphs while offering enough sharpness and polish to stand out in larger sizes.
In the sample text the italic angle and contrast produce a strong forward motion, while the serifs and sharp terminals maintain a crisp, engraved character. The ampersand and punctuation adopt the same pointed, calligraphic detailing, helping the face feel cohesive in continuous reading and display settings.