Slab Rounded Orla 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, headlines, posters, friendly, retro, approachable, folksy, warm, approachability, readability, soften slabs, vintage flavor, sturdy display, rounded, soft serif, robust, sturdy, informal.
A soft slab-serif with rounded, bulb-like terminals and a sturdy, even stroke weight. The serifs are thick and gently bracketed, giving stems a cushioned finish rather than a sharp, flat slab. Counters are open and generously sized, with smooth curves on round letters and slightly flared joins that keep the texture steady in continuous text. Overall proportions feel comfortably wide and stable, with clear, simple forms that maintain an even rhythm across uppercase, lowercase, and numerals.
Well-suited to brand identities, packaging, and editorial headlines where a friendly, robust serif presence is desired. It also performs well in short paragraphs and pull quotes, providing a steady, comfortable texture that remains legible at moderate sizes.
The rounded slabs and low-stress construction create a warm, welcoming tone with a hint of vintage signage and typewriter-adjacent charm. It reads as personable and practical rather than formal, adding friendliness without becoming playful or decorative.
Likely designed to blend the solidity of a slab serif with softened terminals for a more approachable, contemporary feel. The goal appears to be dependable readability with a distinctive, warm voice that stands out in display use while staying composed in text.
Uppercase forms are clean and upright, with softened corners that prevent the bold serifs from feeling rigid. Lowercase shapes keep a straightforward, readable structure, and the numerals match the same sturdy, rounded finishing, supporting a consistent color in mixed alphanumeric settings.