Sans Normal Arlat 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Reyhan' by Plantype, 'Anthro' by Studio Few, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, web copy, editorial, branding, signage, neutral, modern, clean, friendly, utilitarian, readability, neutrality, versatility, clarity, approachability, rounded, open apertures, humanist, even rhythm, clear numerals.
This sans serif features rounded, softly geometric construction with smooth curves and even stroke endings. Proportions feel balanced and steady, with generous counters and open apertures that keep letters from clogging at text sizes. The uppercase is straightforward and legible, while the lowercase shows a mild humanist influence in its curved joins and the single-storey forms (notably the a and g). Terminals are clean and unembellished, with consistent stroke modulation kept subtle for a calm, uniform color on the page.
It performs well in interface text, web and app content, and general editorial typography where steady readability is the priority. The clean shapes and open counters also make it a solid choice for wayfinding, labels, and brand systems that need a modern, unobtrusive voice.
The overall tone is neutral and contemporary, leaning friendly rather than technical due to its rounded bowls and open shapes. It reads as approachable and practical, suitable for straightforward communication without calling attention to itself.
The font appears designed as a general-purpose sans for everyday reading and interface contexts, emphasizing clarity, consistency, and an approachable neutrality. Its rounded construction and open apertures suggest an intention to remain comfortable in continuous text while still looking crisp in headlines.
Distinct, simple figures and punctuation contribute to clarity in mixed text and numeric settings. The design maintains an even rhythm across words, with rounded forms and smooth transitions helping paragraphs feel cohesive and easy to scan.