Sans Normal Kudiy 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Humber' by Fettle Foundry, 'Neurial Grotesk' by Indian Type Foundry, 'Live Grotesk' by Matt Chansky, 'Bassen' by SRS Type, 'Arbeit' by Studio Few, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, confident, athletic, clean, punchy, impact, momentum, clarity, modernity, oblique, geometric, compact, smooth, rounded.
A heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, producing a dense, even color in words and lines. Counters are open and rounded (notably in O, Q, and e), while joins stay crisp, giving the design a disciplined, engineered feel. The uppercase reads wide and stable, and the lowercase maintains a straightforward construction with single‑storey a and g, supporting fast recognition at display sizes.
Best suited to headlines, posters, and brand marks where a strong, forward-leaning sans is needed. It will also work well for packaging and promotional graphics, and for sports or tech-adjacent identities that benefit from wide, high-impact letterforms.
The overall tone is contemporary and assertive, combining a sporty forward slant with clean, no-nonsense shapes. Its weight and width create a strong visual presence that feels energetic and confident rather than delicate or ornamental.
The design appears intended to deliver maximum impact with a modern, geometric voice, using a consistent oblique stance and sturdy forms to project momentum and clarity in display typography.
The italic angle is steady across the set, and the numerals share the same sturdy, rounded construction, helping mixed alphanumeric text feel cohesive. Spacing appears comfortably generous for a bold style, keeping the sample paragraph legible despite the heavy texture.