Sans Normal Laber 10 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'HD Anomie' by HyperDeluxe and 'Neometric' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, friendly, energetic, modern, punchy, impact, momentum, approachability, modernity, clarity, rounded, oblique, compact apertures, soft corners, solid.
A heavy, oblique sans with broad proportions and rounded, monolinear construction. Curves are built from smooth, circular bowls with softened joins, while counters stay relatively tight, giving the face a dense, high-impact texture. The rhythm is assertive and consistent, with simple geometric strokes, sturdy diagonals, and minimal modulation across letters and numerals. Lowercase forms are large and open in silhouette, and the overall spacing reads stable and headline-ready rather than delicate.
Best suited to large-scale display work such as headlines, brand marks, event graphics, and promotional copy where boldness and motion are assets. It also fits sports and lifestyle applications, packaging callouts, and social graphics where a rounded, energetic voice is needed. For longer passages, it will read most comfortably in short bursts due to its dense weight and compact internal spaces.
The tone is upbeat and contemporary, combining athletic forward-leaning momentum with a friendly softness from the rounded forms. Its weight and slant make it feel urgent and promotional, while the smooth geometry keeps it approachable rather than aggressive.
The font appears intended to deliver maximum impact with a forward-driving slant and rounded geometric construction. It prioritizes strong, simplified shapes for quick readability and an energetic, contemporary personality in display settings.
The design favors strong silhouettes and simplified details, which helps recognition at a glance. Round letters (like O/C/G) read especially cohesive, and the numerals match the same bold, solid presence for consistent typographic color in mixed text.