Sans Normal Lidez 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Zwo' by FontFont, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Akwe Pro' by ROHH, and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, modern, confident, impact, momentum, display, modern branding, oblique, rounded, compact, sturdy, friendly.
A heavy, oblique sans with compact, rounded forms and a sturdy, low-contrast build. Curves are smooth and generously filled, while terminals tend to be clean and blunt, giving the letters a solid, blocky presence. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm feels tight and forward-leaning, with counters kept relatively open for a bold style. Numerals match the letterforms in weight and stance, reading as strong, simple shapes designed for impact.
Best suited for headlines and short statements where strong presence is needed—posters, promotional graphics, packaging callouts, and brand marks that want a bold, dynamic voice. It can also work for athletic or action-oriented identities and punchy UI/marketing banners when set with generous spacing.
The tone is energetic and assertive, with a sporty, promotional feel driven by the forward slant and dense black color. It reads confident and contemporary, aiming for immediacy rather than delicacy, and carries a friendly bluntness from its rounded geometry.
The likely intention is a bold, modern italic sans meant to deliver instant impact, with rounded construction to keep the tone approachable. Its consistent slant and simplified shapes suggest a design optimized for energetic display typography and attention-grabbing messaging.
The design emphasizes mass and momentum: wide strokes, simplified joins, and smooth bowls create an even texture in words, while the oblique angle adds motion in headlines. The overall silhouette stays clean and modern, prioritizing clarity at display sizes.