Sans Normal Lonow 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Zwo' by FontFont and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, contemporary, punchy, impact, motion, attention, modernity, bold branding, oblique, rounded, compact, heavy, dynamic.
A heavy, oblique sans with rounded, smoothly modeled shapes and a consistent, low-contrast stroke. Curves are full and slightly squared off at joins, giving letters a sturdy, compact feel. Terminals are clean and mostly blunt, with a clear forward slant that creates momentum across words. Counters are moderately open for the weight, and spacing reads intentionally tight and headline-oriented rather than airy.
This font works best where immediate impact is needed: headlines, posters, and large display settings. The oblique stance and dense weight make it a strong choice for sporty branding, packaging, and promotional graphics, and it can also serve as an attention-grabbing accent in UI or social media graphics when used sparingly.
The overall tone is energetic and assertive, with a sporty, forward-driving posture. Its bold presence and rounded construction feel contemporary and friendly, while the slant adds urgency and motion.
The design appears intended to deliver maximum visual punch with a clean, modern sans structure, combining rounded geometry with a pronounced forward slant to suggest speed and confidence.
Uppercase forms are broad and stable, while lowercase letters keep a straightforward, geometric rhythm. Numerals are large and weighty with simple silhouettes that prioritize impact over delicacy.