Sans Normal Gobem 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, posters, packaging, clean, contemporary, friendly, casual, airy, approachability, clarity, modernity, motion, humanist, rounded, monoline, open forms, soft terminals.
This is a slanted, monoline sans with softly rounded terminals and generous internal space. Curves are built from smooth, near-elliptical bowls, while joins stay clean and understated, producing an even rhythm across words. Uppercase forms are straightforward and open, with a slightly humanist feel in the diagonals and the way strokes taper into rounded ends. Lowercase letters keep a simple, readable construction with open apertures (notably in c/e/s) and compact, unobtrusive ascenders and descenders; numerals follow the same rounded, even-stroke logic.
It works well for interface labels, product and lifestyle branding, and editorial headlines where a clean sans with a gentle, energetic slant is desirable. The open shapes and even stroke behavior also make it suitable for short to medium text runs such as subheads, pull quotes, captions, and marketing copy.
The overall tone is modern and approachable, combining a crisp sans structure with a relaxed slant. It feels friendly and informal without becoming playful, giving text a light forward motion that reads as active and conversational.
The design appears intended to provide a versatile everyday sans with a subtly informal, forward-leaning voice—prioritizing clarity, smooth curves, and a calm, contemporary texture that stays readable while adding motion.
The slant is consistent across caps, lowercase, and figures, which helps maintain a cohesive texture in mixed-case settings. Round characters like O/Q/0 and e/o read smooth and open, while diagonal-heavy letters (K/V/W/X/Y) stay clean and uncluttered, supporting legibility at display and text sizes.