Sans Normal Idmaw 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, greeting cards, invitations, quotes, casual, friendly, playful, approachable, relaxed, human touch, warm readability, informal tone, everyday use, rounded, handwritten, organic, soft terminals, informal rhythm.
A slanted sans with rounded, slightly uneven strokes that mimic quick pen lettering. Terminals are softly finished and curves dominate, while straight strokes remain gently bowed rather than rigid. Spacing and letter widths vary in a natural way, giving the text a lively rhythm and an organic texture across words and lines.
Works well for casual branding, personal stationery, invitations, greeting cards, and packaging that benefits from a friendly voice. It also suits short editorial callouts, quotes, and UI accents where a conversational tone is desired, and can perform in headings or brief paragraphs at comfortable sizes.
This font feels casual and personable, with an easygoing, handwritten energy. Its right-leaning motion and soft curves create a friendly, informal tone that reads as approachable rather than corporate or technical.
The design appears intended to bring a human, handwritten character to set text while staying clear and familiar in structure. It prioritizes warmth and natural flow over strict geometric precision, aiming for an informal voice that still remains legible in continuous reading.
The forms show a consistent rightward slant and smooth, rounded construction across both uppercase and lowercase, with numerals matching the same handwritten character. Overall texture is slightly irregular in a deliberate way, helping it feel lively without becoming chaotic.