Sans Normal Pymoh 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, soft, playful, approachable, modern, approachability, high impact, simplicity, readability, brand voice, rounded, blunt terminals, pill-shaped, chunky, smooth.
A heavy, rounded sans with generously curved shoulders and broad, open counters. Strokes maintain a consistent thickness with soft, blunt terminals, producing an overall “pill” geometry rather than sharp corners. Uppercase forms are wide and stable with large bowls (O, D) and a compact, straightforward construction for diagonals (V, W, X). Lowercase shows a single-storey a and g, round i/j dots, and smooth joins that keep texture even in longer text. Numerals are similarly rounded and sturdy, with a particularly soft, looping 2 and 3 and an open, legible 4.
Best suited for headlines, titles, and display copy where its rounded mass and smooth rhythm can carry personality. It works well for branding, packaging, signage, and promotional layouts that benefit from a friendly, high-impact sans.
The tone is warm and inviting, projecting a casual confidence that feels contemporary and people-friendly. Its rounded shaping and dense weight create a cozy, upbeat voice suited to brands that want to appear approachable rather than formal or technical.
The design appears intended to deliver maximum legibility and impact through simplified, rounded forms and consistent stroke weight. It balances modern neutrality with a playful softness, aiming for a versatile display voice that remains readable in short text blocks.
At text sizes, the weight and rounded corners create a strong, dark typographic color with minimal sparkle, which favors short bursts of copy over long reading. The distinctive curved tail on Q and the broad, open apertures help maintain clarity despite the heavy build.