Sans Superellipse Afbeg 7 is a light, normal width, low contrast, upright, tall x-height font visually similar to 'Open Sans Soft' by Matteson Typographics; 'Priva', 'Priva Pro', and 'Tipperary eText' by Monotype; 'PF Adamant Sans Pro' by Parachute; and 'Macha' by Positype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, modern, clean, neutral, friendly, functional, clarity, modernity, versatility, system coherence, approachability, geometric, rounded, open apertures, even rhythm, crisp terminals.
This sans serif presents a geometric, superelliptical construction with rounded-rectangle counters and smoothly curved bowls. Strokes are evenly weighted with minimal modulation, and terminals are clean and straightforward, producing a crisp silhouette. Proportions feel stable and contemporary, with wide, open apertures and generous internal space that keeps letters clear at text sizes. The lowercase shows a tall x-height and compact ascenders/descenders, while capitals are simple and balanced, giving the face an even texture across lines.
It is well-suited to interface typography, product UI, and dashboards where clarity and consistency matter. The open forms and even color also work in editorial body copy and headings, as well as wayfinding and signage. For branding, it fits identities aiming for a contemporary, friendly, and minimalist impression.
The overall tone is modern and approachable, combining technical clarity with soft rounding that prevents it from feeling stark. Its steady rhythm and straightforward shapes convey a calm, neutral voice suited to information-forward design.
The design appears intended to provide a contemporary geometric sans optimized for legibility and consistency, using superelliptical curves to soften the voice while retaining a precise, engineered structure.
Round letters maintain a consistent superellipse logic across both uppercase and lowercase, which helps create a cohesive, system-like feel. Numerals match the letterforms with the same clean geometry and open shapes, supporting mixed text-and-number settings.