Sans Normal Ipmah 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Round' by Artegra, 'AG Book Rounded W1G' by Berthold, 'Modica' and 'Technica' by Monotype, and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social media, playful, friendly, retro, bouncy, casual, high impact, approachability, playfulness, retro flavor, display clarity, rounded, soft, chunky, slanted, compact.
A heavy, rounded sans with an overall rightward slant and broad proportions. Strokes are uniformly thick with soft terminals, producing pill-like counters and smooth, continuous curves. The letterforms lean on simplified geometry and generous rounding, with compact joins and minimal interior detail; curves stay full while corners are consistently blunted. Spacing reads sturdy and even at display sizes, with a lively, slightly irregular rhythm created by the slant and the varied shapes of bowls and diagonals.
Best suited to attention-grabbing headlines and short bursts of copy where bold, rounded forms can carry personality—such as logos, packaging, posters, stickers, and social media graphics. It also works well for playful UI labels or kids-focused materials when set at larger sizes where its dense shapes can breathe.
The tone is upbeat and approachable, with a buoyant, cartoonish energy that feels nostalgic and informal. Its chunky softness reads inviting rather than technical, giving headlines a lighthearted, “fun” voice while still staying clean and sans-like.
The design appears intended to deliver maximum impact with soft, rounded geometry and a consistent slanted stance, balancing clarity with a distinctly playful voice. It prioritizes bold shapes and friendly curves to create an approachable, retro-leaning display presence.
Diagonal letters and figures emphasize the slant, while circular shapes (like O/0) remain strongly rounded and dense, creating a high-impact silhouette. The lowercase has a friendly, simplified feel that pairs well with the bold, rounded caps for punchy mixed-case setting.