Sans Normal Okrij 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cebreja Extra' by Rafaeiro Typeiro and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, approachability, impact, clarity, brand voice, modernity, rounded, soft, chunky, open, geometric.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are largely uniform with softened terminals, producing a sturdy, even texture. Counters are generously open—especially in round letters—while joins and shoulders stay compact and slightly squared-off, keeping the forms tidy and stable. The lowercase shows single-storey constructions (notably the “a”), a simple, straight “t” with a short crossbar, and a utilitarian “r,” all contributing to a clear, contemporary rhythm.
Best suited for headlines, logo wordmarks, brand systems, and other high-impact applications where a friendly but assertive voice is needed. It also works well for posters, packaging, and signage thanks to its broad shapes, even stroke texture, and readable counters.
The overall tone is friendly and self-assured, combining a soft, inviting feel with the visual authority of dense letterforms. Its rounded geometry reads modern and approachable, with a hint of playfulness that keeps it from feeling overly formal.
The design appears intended as a contemporary, rounded display sans that prioritizes warmth and immediacy without sacrificing clarity. Its geometry and consistent stroke treatment suggest a focus on versatile, brand-forward typography that remains legible and cohesive across short and medium-length text settings.
In the sample text, the weight creates strong word shapes and high presence at display sizes, while the open counters help preserve clarity in longer lines. The numerals follow the same rounded, solid construction, matching the alphabet’s consistent, geometric voice.