Sans Normal Sulup 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: branding, posters, packaging, social media, headlines, friendly, casual, lively, approachable, sporty, friendly voice, handwritten feel, lively emphasis, approachability, rounded, soft, bouncy, handwritten, informal.
A slanted, rounded sans with soft terminals and subtly tapered joins that suggest a quick marker or brush-pen motion rather than rigid geometry. Strokes stay largely even, with gentle swelling at curves and corners, producing a smooth, cushioned silhouette. Counters are open and generously shaped, and the overall rhythm is energetic and slightly bouncy, with varied letter widths that keep words from feeling mechanical. Numerals and capitals follow the same rounded, forward-leaning construction for a cohesive, informal texture.
Well-suited to branding and packaging that needs a friendly, informal voice, as well as posters, social graphics, and headlines where a lively italic presence is desirable. It can also work for short bursts of text such as pull quotes, labels, and signage when a casual tone is appropriate.
The font reads warm and upbeat, with a conversational, easygoing tone. Its forward slant and softened edges give it a sense of motion and friendliness, making it feel more human than corporate.
The design appears intended to deliver a bold, approachable sans voice with a handwritten-leaning slant, prioritizing warmth and momentum over strict neutrality. Its rounded construction and open shapes aim for clear, personable communication in attention-getting contexts.
Round dots and softly hooked entries/exits reinforce the handwritten impression without becoming overly decorative. The heavy, dark color and open interiors help it hold together at display sizes while still staying legible in short text.