Sans Normal Kidog 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, modern, techy, impact, motion, modernity, clarity, oblique, slanted, geometric, rounded, monolinear.
A slanted, heavy sans with rounded, geometric construction and broadly even stroke weight. The letterforms run wide with open counters and smoothly drawn curves, balanced by crisp terminals and occasional angled joins that add snap. Uppercase shapes feel compact and sturdy, while the lowercase maintains clear bowls and simple, single-storey forms, keeping the rhythm steady in text. Numerals match the forward lean and display-like weight, with clean, contemporary silhouettes.
This font is well suited to headlines, campaign graphics, and brand marks where a bold, fast, contemporary voice is needed. It can work for signage and packaging that benefit from high-impact, slanted typography, and for sports or tech-adjacent visuals where a sense of speed and strength is desirable.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and momentum. Its bold presence reads as contemporary and performance-oriented, suitable for messaging that needs to feel active and confident rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion. By combining wide proportions, rounded geometry, and a strong oblique stance, it aims to stay legible while projecting energy and confidence in display settings.
The italic angle is pronounced enough to create strong directional flow, and the wide set amplifies impact at larger sizes. Rounded curves and open apertures support quick recognition, while the dense weight makes it best suited to short lines and punchy typographic moments.