Sans Normal Lirat 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rawson' and 'Rebrand' by Latinotype and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, friendly, energetic, modern, confident, impact, motion, approachability, attention, display, rounded, oblique, chunky, soft, bouncy.
This typeface is a heavy, oblique sans with rounded construction and smooth, low-contrast strokes. Forms lean consistently forward with a slightly bouncy rhythm, pairing broad curves with compact counters that keep letters dense and impactful. Terminals are clean and largely rounded, and key joins (like in n/m/u) feel sturdy and continuous rather than sharp. Numerals and capitals follow the same rounded geometry, producing a cohesive, high-ink, display-forward texture.
Best suited to display settings such as headlines, posters, brand marks, packaging, and promotional graphics where bold, rounded forms can carry personality. It also works well for sports or fitness-themed communication, product callouts, and short UI/marketing messages where a lively, forward-leaning voice is desirable.
The overall tone is upbeat and assertive, combining friendliness from the rounded shapes with momentum from the forward slant. It reads as contemporary and energetic, with a confident, promotional feel rather than a quiet, editorial one.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining a strong weight and forward slant to suggest motion and immediacy. Its consistent curves and dense counters prioritize visibility and character in large sizes over delicate detail.
The design’s compact counters and strong diagonals create high presence in headlines and short phrases. Round letters (O/C/G) appear especially smooth and uniform, while diagonals (A/V/W/X/Y) amplify the sense of speed. The lowercase maintains clear, familiar silhouettes, supporting punchy subheads and callouts.