Sans Normal Amkim 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Conamore' by Grida, 'Halifax' by Hoftype, 'Segoe UI' by Microsoft Corporation, 'Camphor' and 'Mundo Sans' by Monotype, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentations, neutral, modern, clean, friendly, utilitarian, legibility, simplicity, versatility, modernity, clarity, rounded, geometric, even, open, crisp.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes appear even and steady, with minimal modulation, and terminals are generally clean and straightforward. The proportions feel balanced: round letters are broadly circular, counters are open, and spacing reads even in the sample text. Details like the single-storey “a” and “g” and the compact, sturdy lowercase forms contribute to a simple, contemporary texture.
Well-suited to interface copy, product UI, and wayfinding where consistent letterforms and open counters support quick reading. It also works for contemporary branding and general editorial use, especially where a clean, geometric sans is desired without added ornament.
The overall tone is neutral and modern, prioritizing clarity over personality. Its rounded geometry gives it a mild friendliness, while the disciplined shapes keep it firmly in the functional, straightforward camp.
Likely designed as a general-purpose, modern sans focused on legibility and consistency. The geometric, rounded construction suggests an intention to feel contemporary and approachable while remaining broadly utilitarian in everyday text and display settings.
The sample text shows a consistent rhythm across mixed-case settings, with clear differentiation between straight-sided forms and rounded bowls. Numerals are simple and legible, matching the same geometric logic as the letters.