Sans Normal Amlin 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'FF Infra' by FontFont, 'Urania' by Hoftype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, editorial, presentations, signage, branding, clean, neutral, modern, friendly, corporate, versatility, legibility, clarity, neutrality, rounded, geometric, crisp, balanced, straightforward.
This is a clean sans with largely geometric construction and smooth, near-circular bowls. Strokes are monolinear with crisp terminals and minimal modulation, producing an even, steady texture in both uppercase and lowercase. Counters are open and well-proportioned, with a broad, readable rhythm and generous internal space that keeps letters clear at text sizes. The numeral set matches the letterforms with simple, contemporary shapes and consistent stroke weight.
It works well for interface and product text where consistent rhythm and clear counters help maintain readability. The steady, uncomplicated forms also suit presentations, corporate communications, and general-purpose editorial layouts, and can scale up for signage or wayfinding without becoming fussy.
The overall tone is neutral and dependable, with a subtle friendliness from the rounded curves and open counters. It reads as modern and practical rather than expressive, aiming for clarity and straightforward communication.
The design appears intended as a versatile, general-purpose sans that balances geometric clarity with approachable roundness. Its restrained details and even stroke behavior suggest a focus on broad applicability across print and screen contexts.
Capital forms feel stable and architectural, while the lowercase maintains a simple, functional silhouette that prioritizes legibility. Diacritics and punctuation are not shown, but the sample text demonstrates a consistent color across mixed-case words and numbers.