Sans Normal Itkog 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, punchy, friendly, sporty, impact, approachability, retro feel, display clarity, rounded, bulky, soft corners, compact apertures, heavy terminals.
A heavy, rounded sans with broad proportions and a compact, blocky build. Strokes are uniform and dense, with softened corners and generously filled counters that keep shapes sturdy at large sizes. The uppercase reads as geometric and stable, while the lowercase introduces more informal, single-storey forms and short ascenders/descenders that reinforce a compact rhythm. Numerals are wide and weighty, with closed, oval-like bowls and minimal interior space for a solid, poster-forward texture.
This font performs best in display contexts such as headlines, posters, branding marks, packaging callouts, and bold signage where strong silhouettes and tight spacing create immediate impact. It can also work for short UI labels or sports/entertainment graphics when a friendly, high-energy tone is desired.
The overall tone is confident and upbeat, with a sporty, retro-leaning friendliness. Its chunky curves and tight apertures create a loud, attention-grabbing voice that feels casual and approachable rather than technical or refined.
The design appears intended to deliver maximum presence with rounded, sturdy letterforms that stay legible at large sizes. Its compact apertures and softened geometry suggest a focus on punchy, approachable display typography with a slightly retro, athletic flavor.
The design favors mass and silhouette over interior detail: bowls and joins are thickened, and openings are kept small, producing strong word shapes and high visual impact. In running text the color is very dark and continuous, making it best suited to short lines and display settings where its bold personality can lead.