Sans Superellipse Abmor 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bjorn' by Monotype, 'Obvia' by Typefolio, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: ui text, app design, web copy, signage, branding, modern, clean, friendly, neutral, functional, legibility, neutral utility, soft modernity, brand friendliness, rounded, soft corners, geometric, open apertures, even rhythm.
A rounded geometric sans with softly squared curves and consistently blunted terminals. Strokes stay even and calm throughout, with rounded-rectangle construction visible in bowls and counters, especially in C, O, and G. The lowercase shows open apertures and simple, compact forms; the single-storey a and g keep the texture smooth and contemporary. Spacing and sidebearings feel balanced for continuous text, producing an even gray value without sharp spikes or strong calligraphic modulation.
Well suited to interfaces and product design where a clear, contemporary sans is needed without sharp edges. It also works for web and editorial text at comfortable sizes, and for wayfinding or packaging where the rounded geometry adds approachability while staying restrained.
The overall tone is contemporary and approachable, combining a technical, UI-like neatness with warm, softened geometry. It reads as calm and dependable rather than expressive, making it feel quietly modern and friendly in both headlines and paragraphs.
The design appears intended to deliver a modern, highly legible sans with softened geometry—prioritizing clarity, consistency, and a friendly texture for everyday digital and print applications.
Figures are straightforward and legible with rounded joins; the 1 is simple and the 0 is cleanly oval. The uppercase has a slightly engineered look due to flat-ish curves and broad-radius corners, while the lowercase maintains a smooth, readable rhythm in longer sample text.