Sans Normal Kemof 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PF DIN Text' by Parachute and 'Aago', 'Aaux Next', 'Aaux Next Cond', and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, friendly, retro, emphasis, impact, momentum, display, branding, slanted, rounded, compact, dynamic, heavy.
A heavy, right-slanted sans with broad, rounded contours and smooth, low-contrast strokes. Letterforms lean on simple geometric construction—oval counters, softened corners, and sturdy terminals—creating a compact, high-impact texture. The uppercase feels blocky and stable with generous bowls (C, G, O, Q) and a straightforward, modern skeleton, while the lowercase introduces more cursive-like movement in shapes such as a, g, and y, reinforcing the forward-leaning rhythm. Figures are bold and open with clear silhouettes and consistent weight, designed to hold together in large, impactful settings.
Best suited to headlines, posters, and short bursts of text where impact and momentum matter. It works well for sports and active-lifestyle branding, promotional graphics, packaging callouts, and bold signage, particularly when you want a confident, contemporary-leaning italic voice with friendly rounded forms.
The overall tone is energetic and assertive, with a forward motion that reads as sporty and promotional. Its rounded geometry keeps the weight from feeling harsh, giving it a friendly confidence that can nod to vintage athletic or mid-century display styling without becoming decorative.
The design appears intended as a high-impact italic display sans that combines geometric roundness with a strong forward slant for immediacy and emphasis. It prioritizes punchy readability and a cohesive, energetic texture for branding and promotional typography.
The strong slant and dense stroke mass create a tight, emphatic word image, especially in mixed-case sample lines. Round letters maintain smooth continuity, while diagonal-heavy forms (K, V, W, X, Y) amplify the sense of speed and direction. The design favors bold silhouettes and consistent rhythm over fine detailing, helping it stay legible when set big and tight.