Sans Normal Jarid 12 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry; 'Idlewild' by Hoefler & Co.; and 'Quantum Devanagari', 'Quantum Hebrew', and 'Quantum Latin' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sportswear, techy, futuristic, confident, clean, industrial, display impact, modern branding, technical voice, high visibility, rounded, square-cut, geometric, extended, streamlined.
A geometric sans with extended proportions and a sturdy, uniform stroke. Curves are broadly rounded and often paired with flat, horizontal terminals, creating a squared-off, engineered feel. Counters tend toward wide ovals, spacing is generous, and the overall rhythm is steady and uncluttered. The lowercase shows single-storey forms and simple constructions, while the numerals follow the same wide, streamlined logic with open, easy-to-read shapes.
Best suited to headlines, logos, packaging, and large-format messaging where width and weight can project authority. It also works well for signage and UI-style titles that benefit from clean, open forms and consistent geometry.
The tone reads modern and technical, with a purposeful, display-forward presence. Its wide stance and rounded-but-flat detailing evokes sci‑fi interfaces, automotive branding, and contemporary industrial design—confident, efficient, and slightly retro-futurist.
Likely intended as a contemporary display sans that emphasizes a sleek, engineered aesthetic: wide set, highly legible at large sizes, and visually consistent across letters and numerals for branding and attention-grabbing typographic systems.
The design balances soft curvature with crisp cuts, producing a distinctive “rounded rectangle” silhouette across many letters. In longer lines of text it maintains strong word shapes, but its width and heavy presence make it most impactful when given room to breathe.