Sans Normal Relot 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Brignell Square' by IB TYPE Inc., 'Priva' and 'Priva Pro' by Monotype, 'Modet' by Plau, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, soft, casual, approachability, high impact, modern simplicity, branding voice, display clarity, rounded, blunt-ended, chunky, compact, smooth.
A heavy, rounded sans with smooth curves, blunt terminals, and consistently thick strokes that keep the color even across words. Shapes lean toward squarish rounds (notably in counters and bowls), with broad shoulders and simplified joins that avoid sharp points. The lowercase is compact and sturdy, with short ascenders/descenders and a single-storey “a,” giving text a dense, blocky rhythm. Figures are straightforward and robust, matching the letters in weight and overall presence.
Best suited for headlines, short blocks of copy, and display settings where bold, friendly presence is needed. It can work well in branding, packaging, and posters that benefit from rounded, approachable letterforms, and it remains legible for prominent UI labels or signage when used at sufficient size.
The overall tone is warm and approachable, with a slightly playful softness coming from the rounded corners and simplified geometry. Its sturdy, chunky construction reads confident and practical rather than delicate or formal, making it feel friendly and contemporary.
The design appears intended to deliver a modern, approachable sans voice with strong visual weight and simplified, rounded construction. It prioritizes immediate readability and a friendly character over precision or formality, aiming for impact in everyday display typography.
Round characters like O/C/G show controlled, squarish curvature, while diagonals (K, V, W, X, Y) are thick and stable without looking sharp. The design favors clarity through simple, high-mass forms, producing strong impact and clear silhouettes at larger sizes.