Sans Superellipse Ikdur 3 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, sportswear, impactful, industrial, playful, retro, attention, bold display, brand presence, friendly heft, blocky, rounded, compressed, chunky, high-rise.
A heavy, block-based sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, with compact internal counters that create strong black mass and a punchy silhouette. Curves read as superelliptical rather than fully circular, while joins and terminals stay squared-off and sturdy, producing a slightly condensed, poster-like rhythm. The lowercase is tall and robust, with short ascenders/descenders and simplified forms that keep word shapes dense and even.
Best suited for large-scale display typography such as posters, headlines, and bold pull quotes where its mass and simplified counters stay clear. It also fits packaging, logo wordmarks, and apparel graphics that benefit from a sturdy, compact, high-impact look.
The overall tone is bold and attention-seeking, balancing a utilitarian, industrial feel with a friendly softness from the rounded geometry. It suggests a retro display sensibility—confident, loud, and a bit playful—well-suited to energetic messaging and high-contrast typographic statements.
The design appears intended to maximize visual weight and presence while avoiding sharpness, using rounded-rectilinear forms to stay friendly and contemporary. Its consistent, chunky construction prioritizes strong silhouette and brandable texture over fine detail, making it a natural choice for attention-driven display work.
Wide, heavy horizontals and tight apertures can reduce clarity at smaller sizes, while the large footprint and compact spacing excel when set big. Numerals and capitals share the same squared, rounded-rectangle logic, giving headlines a consistent, monolithic texture.