Sans Superellipse Idnas 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Bhelt' by Fateh.Lab; 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, poster, compact, space-saving, maximum impact, robust reproduction, modern utility, blocky, condensed, rounded, ink-trap, high-impact.
A compact, heavy sans with rounded-rectangle construction and softly squared curves. Strokes are broadly uniform, with tight apertures and small interior counters that create dense black shapes in text. Corners tend to be blunted rather than sharply angular, and several joins show subtle notches that read like ink-trap behavior at small sizes. The overall rhythm is tightly spaced and vertically emphatic, producing strong rectangular silhouettes across both uppercase and lowercase, with sturdy numerals that match the same compact geometry.
Best suited to large-scale display settings such as headlines, posters, sports graphics, and bold brand marks. It can also work for packaging, labels, and signage where compact width and strong color help fit short messages into tight spaces. For paragraph text, additional spacing and larger sizes help maintain clarity.
The tone is loud, tough, and utilitarian—more about punch and presence than delicacy. Its condensed, blocky forms suggest sports branding, industrial labeling, and high-energy headlines where urgency and strength are desirable.
The design appears intended to deliver maximum impact in minimal horizontal space, using superelliptical rounding and sturdy, uniform strokes to create a confident, modern block tone. Subtle notched joins suggest an effort to keep dense forms from clogging when reproduced under less-than-ideal printing or sizing conditions.
In long lines the texture becomes very dark and continuous due to the small counters and compact proportions, so it reads best when given extra tracking or generous line spacing. The rounded-rectangle curves keep it feeling contemporary and manufactured rather than strictly geometric or grotesque.