Sans Normal Ahdah 2 is a bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, kids media, friendly, playful, approachable, quirky, casual, friendly display, playful branding, handmade feel, high impact, rounded, soft, bouncy, chunky, informal.
A heavy, rounded sans with soft corners and gently irregular, hand-cut modulation in its strokes. Curves are broad and bulbous, terminals tend to be blunt, and counters stay open, giving the letters strong color and clear silhouettes. The proportions feel compact in the capitals while the lowercase maintains a tall, sturdy presence, with single-storey forms and a generally simplified construction. Figures are similarly weighty and rounded, matching the alphabet with consistent mass and smooth curvature.
Best suited to headlines and short bursts of copy where its rounded weight and quirky rhythm can carry personality—posters, playful branding, packaging, and social graphics. It can also work for kid-oriented or casual editorial pull quotes, especially at medium to large sizes.
The overall tone is warm and informal, with a slightly goofy, cartoon-adjacent rhythm that reads as personable rather than strict or technical. Subtle unevenness in the shapes adds character and a handmade feel, keeping big text lively and attention-grabbing.
This font appears designed to deliver a friendly, characterful sans voice with strong impact and easy readability, prioritizing soft geometry and an informal, handcrafted energy over strict neutrality.
The design leans on wide, circular bowls and deep joins that create bold black shapes, while spacing feels tuned for display use where the distinctive contours can be appreciated. The punctuation shown in the sample (period, apostrophe, ampersand) matches the same soft, chunky voice.