Sans Normal Orrow 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv; 'Aspira' by Durotype; 'Allrounder Grotesk Compressed' by Identity Letters; 'Core Gothic D', 'Core Sans D', and 'Core Sans DS' by S-Core; and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, approachable, retro, impact, friendliness, display, approachability, personality, rounded, soft, chunky, bouncy, compact.
A heavy, rounded sans with soft corners and bulbous terminals that create a compact, cushioned silhouette. Strokes stay broadly consistent, with smooth curves and minimal modulation, giving the letters a dense, solid color on the page. Counters are relatively small and shapes lean toward circular construction, while curves and joins feel slightly springy rather than strictly geometric.
This font is well suited to short, high-impact text such as headlines, posters, packaging callouts, and brand marks that benefit from a bold, approachable voice. It can also work for signage and social graphics where rounded forms and strong presence help maintain legibility at a glance.
The overall tone is warm and informal, with a cheerful, slightly retro flavor. Its stout proportions and rounded detailing make it feel inviting and upbeat, prioritizing personality and impact over restraint.
The design appears intended to deliver maximum visual presence with a soft, friendly edge, combining dense strokes with rounded geometry for a confident but non-aggressive feel. It aims to be a characterful display sans that stays coherent across uppercase, lowercase, and numerals.
The glyph set shows a lively rhythm with subtly irregular curvature in places, which adds character at display sizes. The numerals match the letters in weight and roundness, keeping a consistent, friendly texture across mixed text and figures.