Sans Superellipse Efmid 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui, headlines, posters, packaging, friendly, modern, approachable, casual, soft, soften modernism, friendly clarity, lively emphasis, brand warmth, rounded, slanted, humanist, smooth, clean.
A rounded, slanted sans with smooth, continuous curves and softly squared (superelliptic) counters. Strokes stay even and clean, with rounded terminals and gentle joins that keep the texture consistent across sizes. Uppercase forms are open and streamlined, while lowercase shapes are compact and legible, with a single-storey “a” and “g” and a simple, flowing “r”. Numerals follow the same softened geometry, producing a cohesive, contemporary rhythm in both display lines and running text.
Well-suited to brand identities, app and web interfaces, and marketing materials where a friendly modern voice is needed. It also works for short to medium-length text—such as product descriptions, captions, and editorial sidebars—especially when you want a softer, more informal texture than a typical neo-grotesque.
The overall tone is warm and easygoing, leaning modern without feeling technical. Its rounded geometry and forward slant give it an energetic, conversational feel that reads as friendly and accessible rather than formal.
The design appears intended to blend clean sans-serif clarity with a softened, superelliptic construction and a consistent slant, creating an approachable contemporary italic that remains readable and cohesive across letters and numerals.
Curves are emphasized over sharp corners, and many shapes show a subtly “squircle” construction that keeps rounds from becoming purely circular. The italic angle is steady and consistent, helping text feel lively while remaining orderly.